Asperula

Meikle, R.D. 1977: Flora of Cyprus 1
but modified
1Corolla cup-shaped or almost rotate, divided almost to base into 4(-5) lobes; a woody subshrub 30-60 cm high; leaves often with reddish tinge
1'Corolla narrowly tubular with short lobes; leaves green
2Flowers whitish or yellowish (tinged brown or pink) in narrow, elongate terminal spikes; perennial with a tough woody rootstock
2'Flowers pale or bright blue in hemispherical glomerules; annual